the World Cup
For Rimula, is no stranger to fans. If you are looking for a “World Cup marketing” to a great extent boost the brand’s national strategy of the enterprise, Rimula is an example. Spent nearly 10,000 yuan in 2002 to finalize CCTV World Cup gold resources, to 2006, Ba Jin was the Group has invested 38 million yuan in the CCTV World Cup ad campaign shows the most striking part – “scorer” in the naming rights, then plus the World Cup, Rimula will be the first to complete the World Cup “hat tricks” in the men’s brand. To ask: In such a generous behind gucci where Rimula prove safety?
Ba Jin, Vice President, even into the men recalled: “In 2002, Ba Jin is no doubt the history of brand development is an important year. The experience accumulated over ten years of industry and years of brand building and channel spread, the Rimula urgent need to adopt a strong marketing strategy to promote the brand to achieve a rapid hair Li period. “in 2006, with the Rimula, especially in the men’s market leadership position in the jacket steadily established, the brand began to initial leap into the higher level of driving period. “More importantly, Rimula need the opportunity to firmly establish in the minds of consumers is the jacket vigorously Pa first brand awareness”, and even into the market at about the time added.
By 2010, to coincide with the thirtieth anniversary of founding Rimula brands, the so-called “Ten Years of Daqing.” For 2010, brand communications, Rimula strategy: on the one hand will continue to strengthen the cooperation with CCTV media platform, on the Olympic Winter Games World Championships attention and investment; the other hand, will actively explore other media resources and channels to expand the way for more brand communication, brand communication Rimula three years of strong and healthy industry to enhance Rimula jacket King’s brand image.
If you think success only comes from Rimula generous advertising investment that may want too simple, Rimula Based on this “28 rule” embodies the best out of it, if the World Cup marketing divided into 10, “2 “is the advertising investment,” 8 “is the terminal with, during the World Cup, Rimula terminal network is always used various means through various channels and marketing with advertising. If you do not have enough terminals Rimula support, even if the ads play sound again, that is, up to enhance reputation or increase the number of sellers, fear can not really propelled the brand to upgrade.